SF-October-2020

11 specialityfoodmagazine.com The award-winning Masons of Yorkshire has extended its range with the launch of the unique Orange & Lime Leaf gin. The new release is part of a revamp for the whole business, which has renamed itself fromMasons Yorkshire Gin and undergone a bold brand refresh. Orange & Lime Leaf Gin is a refreshing spirit with uplifting citrus notes and fragrance coming from kaffir lime leaf, and is best enjoyed with ice, premium Indian tonic water and a twist of lime zest. The new look gin line-up now consists of Orange & Lime Leaf, Masons Original, Tea Edition, Pear & Pink Peppercorn and English Lavender. Karl Mason, co-founder of Masons of Yorkshire said, “We’re taking things up a gear ahead of the key Christmas period with an eye-catching new look, updated range and the addition of a unique new addition in Orange & Lime Leaf. “Christmas is a key sales period for premium gin, both among quality seekers purchasing for themselves or looking for gifts with a new twist. Our new look and range provide the perfect opportunity for speciality retailers to tap into that trend, as shoppers look to take quality experiences, including those that they enjoy in the on-trade, into the home.” masonsyorkshiregin.com Masons of Yorkshire refreshes gin offer Cawston Press expands ambient juice range Award-winning juice-maker Cawston Press has added to its stable of fruit and vegetable juices with the launch of its new Squeezed Orange Juice. As with the rest of the range, the juice can be stored at ambient temperatures for up to 12 months without affecting the final taste and quality of the product. The juice is made from 10 whole oranges, not from concentrate, and contains no added sugar or sweeteners. Steve Kearns, MD of Cawston Press said, “Our pressed juice range is well positioned to cater for the growing desire for quality, natural ingredients and great taste. Despite the challenging Covid circumstances, we have seen sales of our juice range grow by more than 20% year on year in an ambient category that has historically been in decline. With the addition of Orange to the range we now have the perfect line-up to suit a wide range of usage occasions and needs in and out of home.” cawstonpress.com There are three flavours available: Smoky BBQ; Chilli & Lime; and Cheddar and Onion, and two pack sizes are available: a single serve 23g bag and an 80g sharing bag. Karen Foulser, marketing manager of Pea Pops said, “Pea Pops are a new, great tasting, healthy snack made from chickpeas. With 60% less fat than regular fried crisps and 20% protein they meet the growing demand from consumers who are looking for a superior snack product.” peapops.co.uk PeaPops launched into UKmarket PeaPops, a new healthy snacking option has been released into the UKmarket. Made out of chickpeas, PeaPops are a nutritionally dense alternative to conventional savoury snacks and contain 20% plant-based protein and are high in fibre, as well as being gluten-free and suitable for vegetarians. Thanks to being popped using heat compression technology, they contain 60% less fat than conventional fried crisps.