SF-SnackBuyer-20

I t’s not for nothing that RJ’s licorice has had mouths watering across the world for years. While traditional black licorice certainly has its fans, the flavours and formats produced by New Zealand-based RJ’s has heralded a new era for the traditional sweet snack. Founded in New Zealand by the Halliwell family and now firmly established on British soil too, the brand has quality at its heart. Its makers source the finest ingredients to make an exciting array of licorice-based snacks 8 RJ’S LICORICE @specialityfood available in a wide range of flavours and formats, including bags of Traditional Licorice in Natural and Raspberry; Chocolate Coated Licorice; Original Licorice surrounding a chocolate centre; Licorice Logs in Natural and Raspberry for customers who can’t stop at one bite; and family-favourite Licorice Allsorts. The RJ’s team has recently given the brand a refreshed new look, in keeping with its position in the British marketplace. Ian explains: “The new brand design, whilst keeping to the key aspects of the original branding, offers a new modern look and feel.” Just as the product within the packaging attracts fans of all ages, so the new look will entice new customers to try the delicious New Zealand export. With such a varied and tastebud-tempting range available, it’s time to explore the world of RJ’s licorice. which delight consumers of all ages on both sides of the world. “The ongoing success of the RJ’s brand is down to their passion of creating the highest quality of licorice,” explains Ian Food, director of Sapphire Brands, which looks after RJ’s in the UK. By adapting traditional licorice and adding a Kiwi twist, the brand is proud to supply what it considers to be ‘the finest licorice in the world’. What’s in the range? This high quality licorice is RJ’s is proud to present the world’s finest licorice to the UKmarket A FAMILY FAVOURITE AROUNDTHEWORLD 200g Natural Licorice Bag 300g Natural Licorice Bag 300g Raspberry Licorice Bag Natural Licorice Log Raspberry Licorice Log Natural Licorice Chocolate Licorice Chocolate Twists Licorice Allsorts Licorice Allsorts Jumbo Size WHAT’S IN THE RANGE? By adapting traditional licorice and adding a Kiwi twist, the brand is proud to supply what it considers to be ‘the finest licorice in the world’