SF-SnackBuyer-20

I nnovative company Two Farmers has made its name in the crisp sector by claiming to be the UK’s first sustainable crisp brand, as well as the pioneers of the 100% plastic-free and compostable crisp packet. The compostable packaging took three years of hard work to bring to market, with enterprising founders Mark Green and Sean Mason working closely with a UK packaging partner to develop the innovative design. It uses sustainable eucalyptus pulp as its mainmaterial, with plant- based foil and biodegradable inks. The packets break down into water, carbon dioxide and biomass and 9 TWO FARMERS specialityfoodmagazine.com An award-winning journey Two Farmers has never been far from the news since its launch at the beginning of 2019. Appearing on Countryfile, Farmers Country Showdown, Sky News and ITV as well as radio, the intrepid pair are keen to share their story. A strong social media following and loyal fan base has translated into strong in- store sales with customers actively seeking them out as part of their food discovery. The brand is also award-winning, having won the Rural Oscars and being awarded two stars for Salt & Cider Vinegar in the Great Taste awards for 2019 and this year is shortlisted by The Grocer as Startup of The Year. New flavour launch “For some time now customers and retailers have hoped for a new flavour to try, and the latest will not disappoint,” says Mark. Working with a local producer of rare-breed and wild meats, Tudges, this summer Two Farmers is launching its Herefordshire Sausage & Mustard flavour. “Finding the right ingredients with the right ethical stance is key and a partnership with this fine meat producer ticked all the boxes with an exceptional once turned into compost can be used to improve the soil. Celebrating local flavours is also key to this brand. Both Mark and Sean are proud Herefordians, and one of their main aims is to source ingredients as locally as possible to create flavours with a Herefordshire twist, keep food miles low and support their community. For example, Hereford Hop cheese is sourced fromnearby cheesemaker Charles Martell and the cider vinegar is made from local apples. Nothing is wasted as the two resourceful farmers also use renewable energy to power their award-winning crisp production. Local ingredients, quality flavours and a sustainable ethos make up the USP of Two Farmers crisps SUSTAINABLE SNACKING Finding the right ingredients with the right ethical stance is key, and a partnership with this fine meat producer ticked all the boxes The range is available in three formats: 40g and 150g bags, and a 500g sharing tin which is ideal for food service and parties. The new Herefordshire Sausage & Mustard flavour complements the existing range which includes: Lightly Salted, using locally sourced and award-winning Droitwich salt Hereford Hop Cheese & Onion Salt & Cider Vinegar Hereford Bullshot, a warming combination of Hereford beef and bullshot based on the countryside tipple WHAT’S IN THE TWO FARMERS RANGE? standard in animal welfare, quality and taste”, he adds. The new flavour will be available in a grab-and-go 40g bag as well as a 150g sharing bag, ideal for outings, parties and hamper gifts.

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