30 April 2018, 06:21 AM
  • Want to boost your service skills? Jen Grimstone-Jones, co-owner of Pangbourne Cheese Shop, tells us how
6 customer service dos and don’ts

The dos and don’ts of customer service


      • Be polite
      • Be confident
      • Be honest (if you don’t know the answer to a question ask your colleagues for help)
    • Listen to what your customer wants and take an interest in what they are saying


    • Make up things about your products (you don’t know how much your customer knows)
    • Treat customers differently depending on how much you think they’ll spend – every customer is equally important

TOP TIP: Always remember the ‘3 As’

    Appearance – you need to look clean and tidy but not flashy - neat clothes and neat hair

      Attitude – you should always treat customers as you would want to be treated

        Awareness – acknowledge your customers, if you’re serving someone and someone else comes

        Find out more top tips on providing excellent customer service in the latest issue of Speciality Food, available to download for free now