EEQF campaign launched to promote certified food and wine

A European project that aims to promote certified food and wine products has been launched. The Enjoy European Quality Food (EEQF) campaign was presented to food and drink journalists, trade professionals and Institutions in London on 20th November.

The three-year long informative campaign intends to promote food products whose quality is certified by PDO, (Protected Designation of Origin), PGI (Protected Geographical Indication),TSG (Traditional Speciality Guaranteed) and DOCG (Controlled and Guaranteed Denomination of Origin) designations.

Five countries will be involved in the project, including Italy, Germany, the UK, Spain and Poland, which will feature events aimed at bringing consumers and institutions
closer to the Italian and European food and wine world.

Italy is the leading country with the highest number of PDO products. Whilst Italian exports are booming in Europe, Italian and European consumers are increasingly interested in purchasing products whose quality and origin are proven by certifications. 2019 marked a record for the export of Made in Italy cheese, especially for PDO and PGI products, with a 14% rise compared to the previous year.

Libero Giovanni Stradiotti, president of the Consortium for the protection of Provolone Valpadana, said that “the general objective of the project is to improve the knowledge of the quality food and wine products, which have cultural and territorial characteristics, in order to make European consumers aware of the products’ food safety, environmental issues and organoleptic features to improve their presence in the target markets.”