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Get your free copy06 May 2016, 10:07 AM
- Want to stay ahead of the game? Robin Goldsmith shares his top tips
1 Choose your location carefully and check out the competition
2 Know your customers – who they are, what they like, how they change
3 Choose a name and look that tell the public what you do
4 Be relevant, seasonal and proactive
5 Have knowledgeable, charismatic staff
6 Keep tight stock control
7 Have a reserve of cash for ‘dead months’
8 Provide homemade food in addition to other offerings
9 Consider other revenue streams
10 Maintain online presence
Image: Earsham Street Delicatessen
