14 June 2016, 10:41 AM
  • Want to know what makes one of the world's best butchery departments tick? Paul O'Shaughnessy, head of buying and concessions, spills the beans
5 Secrets of Harrods’ Butchery Counter

We ensure that we source the best of British including Rhug organic chicken, which has an amazing provenance and incomparable animal husbandry, as well as the world famous Kobe beef. We work closely with our suppliers to ensure that we have the product to suit the need of our customers. We make it our mission to meet with our suppliers on multiple occasions throughout the year to ensure our product is 100% right for our diverse customer base. Such particular attention to the requirements of our customers is one of the key strengths of our meat counter.

Our counter is a mix of traditional and classic cuts to accommodate the tastes of the discerning Harrods customers. It is important that we provide our loyal customers with the products that they buy on a daily basis, as well as new to market products for the more discerning London foodie. For example, we will be launching new exclusives like Wagyu beef bacon and sausages (launching July), which are exclusive to Harrods in the UK.

Understanding the customer dynamics and expectations is absolutely key. Keeping an eye out for innovative and new to market products will also ensure you are at the forefront of the market and customers’ minds as a destination for food. We are also seeing an increase in a desire to fully understand the traceability and provenance of products so offering your customers this visibility is becoming paramount.

Product knowledge is fundamental. Our butchers are not just staff but Harrods ambassadors with a huge depth of knowledge for the product, they can even suggest the best accompaniments whether it be vegetables, condiments or wine! They have built up a strong and healthy rapport and are trusted by the customers so it is imperative that they have adequate product knowledge.

With regards to the Harrods customer, it is imperative we listen to their needs and we are finding they are becoming even more experiential in their food choices and eager to hear about new to market producers. When a new product has launched in store we always offer a variety of tastings hosted by the producer.

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