8 Reasons to Sample

05 January 2016, 14:35 PM
  • Adrian Beale of Buckley & Beale offers 8 reasons why offering food on taste can be an effective method of increasing your turnover
8 Reasons to Sample

It promotes new items
Customers like to know about new lines straight away

You can increase sales of already popular lines
Introduce new customers to proven products

Seasonal sampling
Add summer fun or Christmas cheer

To highlight niche or unusual products
Prevent products being overlooked

Sampling sells over-stocked lines
Shift stock before its sell-by date

Use it to sell items features in ads
People like to connect with what they’ve seen on screen

Sampling builds your rapport with customers
It’s a perfect opportunity to chat with your clientele

For market research
Compare the take-up of various products

more like this
  • 5 Simple Space Planning Tips

    28 September 2015
    Creating a ‘comfortable’ retail environment for your customers is one step in the right direction, but it doesn’t stop there – you need to make the store work for you, says Eve Reid of Metamorphosis Group
  • 4 Ways to Attract Custom

    01 December 2015
    If your footfall is stagnating, use this quick checklist to make sure you're not missing a trick
close stay up-to-date with our free newsletter | expert intel | tailored industry news | new-to-know trend analysis | sign up | speciality food daily briefing