Brockleby’s Rewarded For Local Support

14 October 2008, 13:01 PM
  • Brockleby's Farm Shop has picked up the Best Local Retailer category at the Keep Trade Local Awards, organised by the Federation of Small Businesses (FSB).

The competition recognises the businesses and councils in the Leicestershire, Northants and Rutland regions which provide outstanding support to their local communities. Entrants were invited to demonstrate their commitment to locally sourced goods and services and Brockleby’s wowed the judges after telling them about its philosophy of promoting products with a history and origin.

“It was great to meet so many other businesses and organisations committed to keeping trade local – it’s a principle at the heart of Brockleby’s,” says, owner, Ian Jalland. “And of course, winning in our category was the icing on the cake. It’s always great to be recognised for what you do.’’

Tim Watt, regional chairman of the FSB, adds, “We were delighted with the standard and quantity of entries for our three award categories, so much so that the finalists went from three in each category to six. In the end, we decided on taking note of the obstacles that people had to overcome to reach their present position.

“We all know what these difficulties can be – access to finance for expansion, planning permission, getting skilled labour, compliance with regulations, parking and access come readily to mind. To be able to overcome all these, and still grow the business, innovate in products and services, promote the business beyond your community and pull in trade in from further afield, while employing and training local staff is special.”

Brockleby’s stocks a huge range of meat, vegetables, cheese, charcuterie, bread, cakes, snacks, preserves, beers and wines – all made by local farmers, small producers and cottage industry entrepreneurs.

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