New Commercial Director for Seggiano

29 January 2015, 15:31 PM
  • David Doctorow, former vice president of purchasing and distribution for Whole Foods Market, has been announced as the new Commercial Director for the Seggiano Brand at Peregrine Trading Ltd
New Commercial Director for Seggiano

The new role will see him simultaneously act as managing director for Peregrine Trading UK’s US subsidiary, in a move by the company to develop and grow its ‘Seggiano Real Food From Italy’ business in both the UK and America.

David Doctorow, commercial director said, “We’re looking to build on our years of success in the fine food sector by reaching out to new customers and expanding on our relationships with existing ones – this will be via product innovation and promotional programmes in order to appeal to as many consumers as we can.

“Independent retailers are our audience, and we’re expanding our sales team in order to go out to meet them, see what’s working and discuss demos and promotions. We’re planning to work with retailers on tastings, as we know that when people taste Seggiano products and know the stories behind them, they become loyal fans.”

more like this
  • Lessons Learned From Christmas 2014

    29 January 2015
    Retailers of every size simultaneously dread, fear and are inspired by Christmas – and no wonder. Not only does the festive season require year-round attention but from year to year it highlights issues to be handled in the future, whether they're a matter of stocking, staffing or otherwise
  • Hawkshead Relish Named a GREAT Face of British Business

    27 January 2015
    The Cumbrian family-run producer of handmade preserves has been announced as a North West winner of the GREAT Faces of British Business competition
close stay up-to-date with our free newsletter | expert intel | tailored industry news | new-to-know trend analysis | sign up | speciality food daily briefing