- Devilishly Delicious has created a new range of cake mixes to capitalise on the rapidly growing home bake category
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The mixes are available in four variants: Lemon, Stem Ginger, Chocolate Orange and Strawberries & Cream, each containing pockets of juicy pieces, and with the addition of just water and oil each pack makes 12 cupcakes 8 muffins, one loaf cake or one sponge cake.
Ellie Adair, consumer brands marketing manager of Macphie said, “With our Devilishly Delicious brand now firmly established in the Speciality Food sector with our Desserts, Sweet Sauces and Fruit Coulis ranges, it is an opportune time for us to be thinking about range extension and brand evolution.
“We are very excited to be launching Devilishly Delicious Cake Mixes, available from January onwards. With the home back category burgeoning, we have identified a gap in the market for a premium range of mixes which are consistent, versatile, easy-to-make and offer something completely different to the consumer whilst not compromising on quality.”
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