- The bakery makes its biggest investment for 80 years in order to establish itself as a premium branded range
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The revamp will see 15 savoury products released, including biscuits for cheese, crackers, flatbreads and crispbread-style snacks. It went on sale at the end of 2013, and will be rolled out to independent retailers in the coming months.
Fudge’s turnover in 2012 was over £8.5 million, and year-on-year is experiencing double-digit growth.
Steve Fudge, managing director said, “Having established ourselves as a firm family favourite amongst the speciality retailers for a number of years, this felt like the right time for us to make a change and really drive our presence. We’ve never been ones to do anything by halves here at Fudge’s, so when we decided to take this step we wanted to make sure we did it properly.
“We’ve made our most significant investment to date to completely revamp our brand and product portfolio, all with a view to creating a new strong identity on shelf and, ultimately, increase stand-out in a crowded biscuit marketplace.”
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