06 February 2009, 15:10 PM
  • Austrade (Australian Trade Commission) has published its exclusive top five trends report for 2009, providing useful insight for those companies looking to capture a piece of the market down under.

‘The Austrends 2009 Report’ will provide an insight into how Aussie food and beverage producers are delivering innovation within key food trends, revealing some tantalising opportunities for food and drink companies in the UK.

Kylie Hargreaves, senior trade commissioner at Austrade, comments, “I’m particularly pleased to unveil this report examining five food trends where we believe. Australia has an exciting offering and which will have particular resonance with UK buyers and consumers over the next year.” The five key trends noted are: Flavourful Free-From - Super Premium - Real CSR: Less Talk More Action - Enhanced Convenience for Convenience - Digestive Health.

Helen Lewis, author of the report and managing director of food&drink towers (www.foodanddrinktowers.com), comments, “Brits are developing a love affair with Australia, not only for its fantastic scenery and hot weather, but its vibrant food and drink culture and traditions. The journey is a hurdle for many of us, preventing regular trips for most people, but there is increasing availability of high-quality Australian products in the UK that can meet our demand for Aussie specialities.

“The Australian food and drink industry is highly innovative and forward-thinking, with many trends mirroring activity in the UK sector. Best-practice lessons can be learned ‘up top’ from ‘down under’ and vice versa. The aim of this report is to show the fluidity between the two markets, and the opportunities for new product development and growth in the UK through the eyes of Australian producers. We believe the report to be an industry first and hope it proves to be a useful resource for producers, retailers and suppliers in both countries.”