New-Generation British Cheeses

Nigel said, “We have seen the introduction of a number of new British cheeses recently, including Yorkshire Wensleydale with Salted Caramel, High Weald Dairy’s Brighton Blue, Long Clawson Dairy’s new blended terrines and Smooth Blue, Cropwell Bishop Creamery’s Beauvale and Dewlay’s Garstang White.”

When it comes to selling more unusual cheeses than customers are used to, Nigel said, “Successful independent retailers carry a range of cheeses, both traditional and also newer additions, aiming to cater for the needs of their particular customer base.”

Up-selling is key to profit-boosting and spreading the word. “We know that Cheddar is the UK’s favourite cheese, accounting for 55% of household purchases, but we always suggest to consumers that they try something new each week by following our ‘Cheddar plus one’ rule.”

It’s well worth investing in the new styles and variations of cheeses now available. “Many consumers are looking for more flavour in their cheese and they can be tempted to try new ones be they nationally available or just sold in their local area. So there are lots of opportunities for cheese makers and retailers to tempt consumers to add to their purchasing repertoire.

“Depending on where you are based, the odds are that there will be some delicious locally produced varieties for your customers to enjoy. Inviting them to try first before committing to a purchase – even a small piece of a new cheese - can be a simple but effective way of selling more.”