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Get your free copy26 March 2018, 04:02 AM
- The Beast from the East has not impacted the demand for ice cream at the upmarket supermarket as it reports a rise of 11 per cent in sales of its free from options
While typically associated with warmer climes, consumers are now looking to free from ice cream alternatives to enjoy the treat all year round, according to the retailer.
In response to the rise in demand, Waitrose has introduced a new range of dairy and gluten-free vegan ice cream to its freezer aisle.
Chris Moore, ice cream buyer at Waitrose said, “It’s been an unusually cold start to spring, yet this hasn’t stopped our customers indulging in ice cream. Sales show that our customers are exploring alternative ice creams and our new coconut milk range should satisfy the growing appetite for these.”
