People are hungrier than ever for organic

Providing healthy, organic food has been at the forefront of what we’ve been doing at Infinity Foods for over 50 years.

People care more and more about the food they bring to their family dinner table. Despite everything the last decade has thrown at companies trying to source organic commodities, demand has stayed strong — and recent surveys support our feeling that people are hungrier than ever for organic. This year saw growth in the UK organic market for an amazing 14th year in a row. That’s the real positive story amongst stormy seas, and it’s the one we’d rather tell.

It’s ten years since Brexit, and our social media feeds are full of opinion pieces on its effect on the UK economy. For us, it’s been a challenge. Many companies took an instant hit to overall sales when they woke up on Friday 24th June 2016. We were no different. The costs associated with importing goods has spiralled across the industry.

At Infinity, we faced the loss of longstanding European suppliers. With EU organic standards being stricter than those elsewhere, replacing a lost supplier isn’t quite as easy as some might think; We need to work with people we can really trust, so lots of work was needed. On top of the shifting political landscape and global instability, climate change has really begun to hit harvests in earnest. With unpredictable weather impacting harvests worldwide.

And yet — the demand for organic grows

The 2026 Soil Association Organic Market Report says that 83% of UK households now buy organic products. That tells us that we’re on the right track. This isn’t a fad people picked up and will quietly drop when times are harder and wallets lighter; it’s a genuine shift in what people are demanding from their food. Customers
want more organic, vegetarian and gluten-free options because they actually care about what they’re eating — not because it’s the latest trend.

With one in three households saying they actively avoid ultra processed foods, we won’t be quietly lowering our standards or turning our backs on the good stuff that got us where we are today. If demand is holding up this well against 10 years travelling a sometimes rocky road, our organic principles must be worth protecting.

We’re happy to keep working hard to find the best food out there, so our customers don’t have to compromise on what they’re putting in their cupboards.