Free digital copy
Get Speciality Food magazine delivered to your inbox FREEGet your free copy
The firm is Scotland’s largest independent brewery, and also plans to start a graduate recruitment programme, open a new £8 million low-carbon craft brewing facility and launch three new craft beer bars.
The company’s sales have reached a record high in 2012, with a 200% increase in turnover so far this year.
James Watt, co-founder of BrewDog, said, “The economic crisis has been our biggest catalyst for success. This is an environment for the innovators, for the misfits and the mavericks. There is a revolution happening, and heads will roll. We can see the empires of old crumbling, and the winners will be the people with the passion and commitment to make great products and make their companies work no matter what.
“People are fed up of having the wool pulled over their eyes; of being told their beer is from Australia when it’s from Burton-on-Trent, or that it tastes better because it’s ‘extra cold’, or because it has a QR code on the can,” he added.
Stay connected and receive the latest news, analysis and insights from our industry's top commentators