- The Manchester-based crisp producer won the award at the Caffè Culture show, held 14th-15th May at Olympia London
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Ten Acre nominated its ‘The Day Sweet and Sour Became Friends’ flavour to represent the brand at the event – a popular option in its range of gluten-free, dairy-free, MSG-free, Kosher, Halal certified, Vegan Society and Vegetarian Society-approved snacks.
The producer has recently completed a successful ‘soft launch’ of its range of eight flavours across independent retailers across the UK – seeing its sales target exceeded by over 500 per cent. Tony Goodman, CEO of Yumsh Snacks Ltd said, “Customer feedback has been tremendous so far. Our different flavours, such as Chicken Soup, have created mass interest from our customer base.”
“We developed Ten Acre Crisps to ensure everybody could enjoy crisps regardless of dietary requirement. Despite our strict guidelines, we’ve not compromised on taste and have done our best to encourage consumers take a moment to themselves and savour every mouthful of Ten Acre Crisps. As well as producing a fantastic, superior quality product, we’ve developed a unique brand that oozes with eccentricity, friendly persona and talkability.
“Our Ten Acre residency lives on-pack, online and via social media, and not only offers a key point of difference with competitors, but is a fun community people can engage with. We’ve got an exciting year ahead with some great consumer PR and social media campaigns in the pipeline, as well as exhibiting at over 15 global trade shows from the UK, to America to France. We’re delighted to have been honoured Caffé Culture’s Best Food Product of the Year award. It’s a clear indication that Ten Acre has something special in a bustling industry.”
Maria Bracken, judge at the awards and editor of Lunch Business magazine said, “The team at Ten Acre Crisps have done a fantastic job since launching the brand just four months ago. Getting the product recognised in a competitive market is often a challenge but with a very fun and quirky stand, superb outfits and flat caps, and a truly village like feel showcasing very strong branding and the quaint heritage associated with the company, it was one of my highlights of the Caffé Culture Show 2014. It was also nice that every flavour has its very own story and personal touch, while a fantastic, vibrant flavour and great packaging just reinforces the reasons why this product was chosen as the winner of the ‘Caffé Culture Show 2014 - Best Food Product Award’ in association with Lunch Business.”
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