Tyrrells Crisps Sold to Investcorp

The premium crisp brand was founded in 2002 and now includes popcorn and pork scratchings in its product range.

Investcorp bought the company off CEO David Milner and shareholder Langholm Capital, adding the business to its portfolio, which includes Tiffany and Gucci.

The deal is expected to help Tyrrells break into more export markets, which already account for 20% of its turnover.

Carsten Hagenbucher, principal in Investcorp’s European corporate investments team, said, “The premium snacks market is very dynamic and attractive. Tyrrells’ offering is differentiated and the business has an excellent position in the UK and a rapidly growing international footprint. We are excited about partnering with Tyrrells’ entrepreneurial management team to accelerate the international expansion and to build a world-class business.”

David Milner, CEO of Tyrrells, added, “Investcorp’s wealth of experience in supporting premium businesses and executing ambitious growth strategies will be invaluable. I am delighted that Investcorp has invested in Tyrrells and excited to be working with them on the next phase of Tyrrells expansion.”