Give your shelves a refresh this year with Italian cuisine

11 January 2023, 07:42 AM
  • Start 2023 with a bang and cash in on the new year’s health kick by stocking your shelves with Mediterranean delicacies
Give your shelves a refresh this year with Italian cuisine

It’s the time of year for resolutions and goal-setting sessions, and for diets and healthy eating pledges. When consumers swear off chocolate and indulgences and vow to eat their vegetables, cut down on takeaways and cook meals at home.

This makes the new year the perfect time to refresh your shelves, and Italian is the perfect cuisine to stock up on. For example, fine food retailers can sing the praises of superfood-rich Mediterranean diets, which are shown to reduce the risk of developing conditions like high blood pressure and cholesterol as well as heart disease. Showing customers that healthy eating doesn’t have to be flavourless will go down a treat this time of year.

What’s more, use your knowledge and experience to explain just how easy it is to turn an Italian dish vegan and you’ll win the favour of Veganuary followers, too. After all, Italian cuisine is endlessly flexible and whatever the season or reason, consumers will keep coming back to their favourites.

With many shoppers feeling the bite of food inflation and post-Christmas economic slump, it’s time to shout about the benefits of authentic Italian products. Despite price pressures, consumers have still shown an inclination to support small businesses and upgrade their purchases where they can – for instance, forking out on the flavour of Italy through brands like Mutti.

Explain clearly what makes a product like artisan olive oil so special, offer a taste with a hunk of freshly baked bread, and your customers will be coming back for more. By showing them why fine food shop products stand head and shoulders above anything they could find at a supermarket, retailers will win loyal customers for 2023 with Italian food.

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