What to stock in 2021 with Taste Direct

It’s a new year, and you know what that means: it’s time to stock your shop with the latest and greatest products on the market. Luckily, Taste Direct is back to offer independent retailers the chance to sample 10 of the very best products the fine food sector has to offer.

In 2021, Taste Direct is more important than ever as it creates a Covid-safe opportunity for buyers to sample new and exciting products. All samples are delivered directly to your store, making discovering fantastic new food and drink products simple, even during a pandemic.

This year’s products include some of 2021’s hottest trends, from vegan superfood snack bars to nostalgic sweet treats and immune-boosting tea to premium cold-pressed rapeseed oil.

Drinks are also on the Taste Direct menu in the form of craft spirits, all-natural tonic and refreshing Kombuchas.

Sign up to receive your free samples at tastedirect2021.com – and discover more about the options on offer below…

Novel Tea - Sign up for a free discovery pack
Combining Britain’s passion for tea with its taste for craft spirits, Novel Tea offers high-quality spirits flavoured with premium, cold-brewed loose leaf teas.

Borderfields - Sign up for a free mixed box
With a high smoke point for high-temperature cooking and half the saturated fat of olive oil, Borderfields oils are high in Omega-3 and Vitamin E, making them a healthier alternative and a great British all-rounder.

Wellside Foods - Sign up for a mixed sample box
With a range of frozen and ambient foods, popular products include vegan and organic tagliatelle, plant-based high-protein fusilli and a great range of breakfast foods for those following a vegetarian or vegan lifestyle.

Ahmad Tea - Sign up for a mixed sampling pack
Discover Natural Benefits, Ahmad’s range of all-natural herbal teas and infusions with added vitamins and nutrients, or our range of premium quality loose leaf teas in biodegradable pyramid bags in a myriad of flavours and blends.

Ma Baker - Sign up for a mixed sample box
Ma Baker’s 100% natural snack bars contain recognised ‘superfood’ ingredients – plus, the bars are palm oil-free, dairy-free, vegan-friendly, and don’t contain any added sugar.

Bristow’s of Devon - Sign up for a tasting sample pack
Sample three top-selling, mouthwatering fudge flavours: traditional Clotted Cream; on-trend Sea Salt & Caramel; and decadent Chocolate Brownie.

TwelveBelow - Sign up for a 4 x 200ml sample case
The UK’s first all-natural genuinely low sugar tonic is sweetened with a dash of organic agave. There are four flavours in the range: Classic Premium, Rhubarb & Ginger, Pear & Cardamom and Apple & Garden Mint.

Good Earth - Sign up for a mixed sample box
Premium tea brand Good Earth presents a range of expertly crafted loose teas, tea bags and gently bubbling, organic kombuchas.

Garofalo - Sign up for a pasta tasting kit
Garofalo durum wheat semolina pasta offers all the fullness of tradition, enhanced by the choice of superior wheat and an extraordinary taste to boot, while its gluten-free shapes are made so no one will have to forgo the pleasure of a quality pasta dish.

Dimitar Madjarov-2 - Sign up for a mixed sample box
These traditional dairy products are produced only from first-class fresh cow, sheep, goat and buffalo milk, obtained from top quality Bulgarian farms and have a moderately salty and pleasantly milky taste.