15 June 2022, 07:44 AM
  • If you don't have an extensive frozen offering yet, now is the time for you to seriously consider it. And Fieldfare may be just the solution to your frozen needs

Shoppers are increasingly looking for flexible offerings and sustainable options, and with many starting to feel the pinch in cost-of-living, we are seeing an increased interest in affordable, everyday luxuries too. With a unique pick-your-own system that has been developed for over 40 years, Fieldfare is the UK’s leading expert in delicious, loose, frozen food.

Fieldfare’s proposition allows your customers to select exactly what they want and how much they need each and every time they shop. This means that they can enjoy trying different products and discovering new flavours without having to worry about food waste. Perfect for those who live alone, have to cater for multiple dietary needs in the family, or are looking for new and exciting treats or dishes to add to their repertoire.

One of the many benefits of Fieldfare’s wide range and flexible offering is that you can tailor-make a unique selection of products that your shoppers will love. At the same time, it will help you to manage food waste, thanks to the longer shelf life of frozen food, in comparison to chilled. 

Fieldfare’s fabulous product range includes a wide choice of loose frozen fruit and vegetables, divine light and flaky pastries, desserts, and a selection of pop-in-the-oven savoury dishes and sides. With new products coming soon, there will be even more irresistible offerings to appeal to those shoppers looking for everyday ideas and indulgences. 

Delectable individually portioned desserts such as the Melting Chocolate Fondant and Salted Caramel Fondant, Vanilla Pannacotta and mouth-watering Summer Pudding will have shoppers coming back for more, whilst must-have savouries such as Mac ‘n’ Cheese Bites, Mozzarella Bites and Sweetcorn Chilli Fritters are perfect to keep in the freezer for a quick and tasty meal.

Fieldfare works closely with all stockists to provide advice and help them choose the best options for their shoppers’ needs, and in addition to its national marketing and advertising campaigns raising awareness of the brand, Fieldfare also provides ongoing marketing and in-store support for retailers.

Contact the team at enquiries@field-fare.com to find out more about the range and discuss how stocking Fieldfare could enhance your offering.