30 September 2021, 10:37 AM
  • The producer is looking to spread the word about the benefits of ‘pick your own’ frozen food with its first ever consumer-facing campaign

Following a major rebrand earlier this year, Fieldfare, a supplier of loose and individually portioned frozen foods, has unveiled a new marketing campaign to educate consumers about the benefits of its unique proposition.

The #ChooseLoose campaign will highlight how shoppers can minimise food waste at home by swapping their regular supermarket food for a Fieldfare shop and a local stockist. Throughout the campaign, the brand will work closely with stockists to help drive sales in store, as well as partnering with influencers to spread awareness about the quality and convenience of frozen products.

“Whilst building on our exciting rebrand from earlier this year, we are now firmly in the activation stage of our new strategy and the #ChooseLoose campaign forms an important part of this drive,” said Fieldfare managing director Matt Whelan. “We are the UK’s leading brand in loose frozen foods and we continue to challenge the industry and consumer perceptions with our unique offer. We believe that this impactful campaign will really drive consumer awareness and encourage shoppers to seek out Fieldfare as a destination brand for convenient and quality food shopping.”