- Rosetta Brands works with hundreds of businesses, both start-ups and established, helping them to flourish and grow through e-commerce on a global scale
Since it launched in 1998, Amazon has become one of the leading online shopping destinations for consumers, with Mintel data estimating that more than 90% of British shoppers use the ecommerce site regularly.
Contrary to popular belief, Amazon is not solely reserved for large corporations. It is also an ideal platform for small-to-medium businesses, and the fast-moving consumer goods (FMCG) market. However, for those new to the platform, understanding the route to success can be challenging. There’s often a confusing choice between the various channels available, such as Seller Central FBM, Seller Central FBA, and Vendor Central.
Founded in 2009 by Nick Comer CEO and Steve Keable CFO, Rosetta Brands originally traded in novelty gifts on eBay and Amazon, diversifying as it became more successful into the ecommerce food and beverage industry.
Today, Rosetta Brands is a global Amazon vendor specialist, delivering customised end-to-end solutions, tailored to the needs of brands and distributors. It boasts a clientele of more than 300 brands, and has become one of the largest food and drink suppliers to Amazon UK.
Rosetta Brands recognises emerging food and drink enterprises as the lifeblood of ecommerce, helping them to achieve optimal sales performance through tailored strategies, crafted by dedicated Amazon account managers and advertising and marketing experts.
The company works with everyone from regional producers to public limited companies, and its agency team, RB Digital, is also available for those businesses who want to keep their Amazon account in-house. Leveraging its 360 services, Rosetta Brands has vast experience elevating sellers within their category.
Having secured investment from Rockpool Investments (a London-based private equity firm), Rosetta now has offices in Germany to service all Amazon European platforms, and is expanding across Europe, chiefly in Italy, Spain, France, The Netherlands, Poland and Sweden. This expansion, a result of booming European demand, allows UK clients to have a slice of the European Amazon market. Additionally, Rosetta has a flourishing business on Amazon Australia, enabling brands of all sizes to succeed on the platform.
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