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Fairfields Farm has been growing potatoes on its family farm in Colchester, Essex, for three generations. In 2006, it set out to create its own brand of artisan hand-cooked crisps produced specifically for delis, farm shops, pubs, cafés, Co-operative Retail and independent retail outlets. Now, 14 years on, it is still as proudly independent as ever.
2020 hasn’t been the year anyone was expecting, with Covid-19 throwing the retail and hospitality world into turmoil. Now as lockdown eases, Fairfields Farm still has one thing on its mind, to support its loyal retailers, pubs and cafés and help them continue to succeed in the future.
“Fairfields Farm is a brand for the independents and the independents only and we are incredibly proud of that,” explains Robert Strathern, founder of Fairfields Farm. “Now more than ever we want to support independent businesses coming out of lockdown and remind our customers that unlike so many other brands, we don’t supply the multiple supermarkets so we can offer exclusive supply and support to our loyal customers.”
Fairfields Farm crisps are produced on its family farm, with the crisp factory just metres from its fields. Made using 100% renewable energy, Fairfields Farm crisps have the lowest carbon footprint in the UK, making them a perfect eco-friendly choice in the current climate.
All Fairfields Farm crisps are suitable for vegetarians/vegans and gluten-free, and products are readily available for immediate delivery. Made using its fresh potatoes, which are harvested, washed, sliced, fried and packed on the farm, the brand produces a range of delicious flavours including Lightly Salted, Sea Salt & Aspall Cyder Vinegar, Cheese & Onion, Sweet Chilli, Bacon & Tomato and Sea Salt & Black Pepper. Fairfields has also teamed up with local East Anglian brewery, Adnams, to take the concept of a pint and a packet of crisps one stage further with its Ghost Ship Pale Ale flavour crisps, available in 40g and 150g bags.
In addition, earlier this year Fairfields Farm launched its Lightly Sea Salted Red Emmalie Charity Crisps in memory of Lizzie Bramall, a local schoolgirl who passed away in November 2018 from an inoperable brain tumour.
Made using Red Emmelie Potatoes, Fairfields Farm gives 20p from the sale of every bag to the Brain Tumour Cancer charity. “Lizzie was a huge fan of our crisps and we promised her parents we would do something to help raise money and awareness. We created this special charity pack, growing a small acreage of Red Emmalie potatoes to produce something really special,” explains Robert.
To help retailers come back after lockdown, Fairfields Farm is offering six cases for the price of five, giving retailers 24 packets of crisps for free. “This is a difficult time for all areas of the industry and we want to do all we can to help retailers get back on their feet and improve their margins,” continues Robert. “We hope that we can support our customers and see them thrive as people gradually return to the high street.”
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