- The annual conference of the Farm Retailing Association (FRA), previously known as FARMA, will take place in Oxford this month, bringing a network of farm retailers and suppliers together for a packed programme of conference seminars, workshops, trade stands and a roving networking dinner
Subscribe to Speciality Food magazine today for just £19.99/year.subscribe now
Workshops include a host of current industry issues, including emerging technologies, margins and manpower, influencer marketing, HR advice, and customer experience.
A keynote speech on ‘Cutting Through the Noise’ by Sticky Marketing will kick off the event, and there will also escorted coach tours of local farm retail outlets themed around three retail issues: Planning for Growth; Merchandising Matters; and Millets In Depth, a case study of retail diversification.
An awards dinner will name the winners in industry categories including best farmer’s market, best pick your own, and associate member of the year.
The two-day event, which runs from 25th to 27th February, takes place at the Double Tree by Hilton Oxford Belfry Hotel.
To learn more, and book your place, visit farmretailassociation.co.uk.
The Farm Retail Association will also be present at April’s Farm Shop & Deli Show at Birmingham’s NEC.