24 April 2018, 08:00 AM
  • Discover Delicious connects independent food and drink producers in Wales with a UK-wide customer base
Online marketplace promoting Welsh produce launches

DiscoverDelicious.Wales is an online marketplace promoting locally made artisan food and drink, designed to bring the best Welsh products to the whole of the UK.

The marketplace celebrates Wales’ producers, their products and the Welsh landscape that shapes them all. The site already features hundreds of products from close to 50 producers, with Discover Delicious looking for further producers to join the growing community.

The project has received funding through the Welsh Government Rural Communities - Rural Development Programme 2014-2020, which is funded by the European Agricultural Fund for Rural Development and the Welsh Government.

To feature on the site, producers must be a Welsh food business or making products that are grown, reared or made in Wales. The platform offers the opportunity to sell directly to customers, so orders and payments will be received in real time. Each producer has its own profile and shop that they retain control of, allowing them to boost the brand’s profile and decide what they sell, when they sell and at what price. Discover Delicious takes a very small commission from sales on the platform, meaning producers will receive a fair price for their products and benefit from market beating margins.

Being a part of Discover Delicious means producers also benefit from an expansive marketing programme - including TV advertising - reaching hundreds of thousands of target consumers.

Lesley Griffiths, cabinet secretary for Energy, Planning and Rural Affairs said, “Wales’s reputation for producing innovative food and drink of the highest quality is now becoming well established, at home, throughout the UK and abroad. I am delighted to be supporting such a fantastic initiative that collectively showcases the rich diversity of Wales based food and drink producers and look forward to seeing it develop and evolve.”

Laura Pickup, founder of Discover Delicious said, “We’re proud of the fantastic food and drink in Wales and excited to be promoting such incredible products to a wider market. Our Discover Delicious team collectively bring over 20 years of experience in marketing Welsh produce. Our mission is to bring Welsh flavours to consumers’ tables nationwide and put Welsh food on the map. We’re here to support producers from all corners of the country in that mission, amplifying their profile and products as part of a connected network that promotes the rich gastronomy of Wales.”

One of the first to sign up to Discover Delicious was Jonathan Williams, founder of The Pembrokeshire Beach Food Company. He said, “Deciding to work with Discover Delicious was simple. We were always confident that the look of the website would be executed to the highest standard and that the marketing campaign would be strong. The team behind Discover Delicious are superb, it’s great because you get the feeling you are part of the wonderful Welsh food and drink community more than ever.”