Rowcliffe relaunches its exclusive private label artisan cheese brand Clemency Hall

Speciality cheese company Rowcliffe has relaunched its exclusive private label Clemency Hall with refreshed branding and a newly curated range, including a collection of cheeses, wax truckle cheeses and accompanying antipasti from artisanal cheesemakers and growers.

“Clemency Hall has been a Rowcliffe brand for several years, but we have decided to bring it to the fore and further develop it. The label is solely dedicated to the Independent sector, delivering a much-needed point of difference,” says Sunit Mehta, Managing Director. “Clemency Hall has always brought together the artisanal producers with the expertise of the independents. This is still the rationale but with a bolder range with more length and depth.”

Clemency Hall’s new range will offer a cheese board concept sourced by the tasting panel from Europe and locally from the UK, including some of Rowcliffe’s own cheeses from Italy, as well as authentic, hand-crafted olives and antipasti from the Mediterranean.

The refreshed brand, strapline and logo sit within Rowcliffe’s brand architecture with the dark blue representing quality and understated authoritative expertise. The “earthy, authentic and focused feel” of the new dark blue logo reflects the provenance in the range, while the addition of metallic bronze denotes the premium, hand-selected nature of the products, the company says.

The brand’s cheeses are wrapped in biodegradable, compostable, recyclable parchment paper made from sustainable and managed forests with a design of hand-drawn cheeses that creates an urban farmhouse pattern.

Sunit added that Clemency Hall “will launch with product support, media support, POS and in-store momentum driven by our product expert sales team. This is exciting for the business, the producers and our stores!”