04 March 2021, 14:09 PM
  • The Great Stock Giveaway is a new initiative to bring the best products in the fine food industry directly to the shelves of indie retailers
Speciality Food and Woolcool partner to unveil a brand new initiative

After a challenging year for the food sector, Speciality Food and Woolcool are teaming up to offer a brand new opportunity for producers and retailers to break new ground in 2021.

Holly Shackleton, editor of Speciality Food said, “I’m delighted to be working with the team at Woolcool on The Great Stock Giveaway. Sustainability is one of the key trends shaping our industry today, and packaging plays a huge role in connecting producers with retailers and beyond, so I’m excited to be partnering with a pioneer of eco-friendly temperature controlled packaging on this new, innovative project.”

Josie Morris from Woolcool said, “Given the boom in mail order from both our producer and retail customers, we’ve seen unprecedented demand for our products. When we found out about this initiative to connect buyers and suppliers, naturally we were delighted to work with Speciality Food to bring the promotion to life and ensure all temperature-sensitive products arrive in perfect condition in our unique Woolcool insulated shipping boxes.”

We are now starting to recruit producer partners ahead of the launch to retailers in May. Suppliers who want to find out more can visit stock-giveaway.com.