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Displays You will want to give prominence to obviously seasonal produce and any which won’t be current after Christmas Day. Moving stock from its regular position will encourage shoppers to give it a fresh look.
Promotion How will you advertise that you are the place to go for gifting solutions? Use small signs now, bigger ones nearer the time. Keep your regulars up to date via social media and inform local press of any upcoming events.
Events Plan now for producer appearances, wine and cheese evenings or Christmas tastings which pair and promote seasonal specialities.
Windows Christmas windows work. A great window stops crowds and draws custom. If it’s not your thing, get help from an art student or someone who knows what they are doing.
Stock Build your stock around a core of last year’s best sellers, but bear in mind current trends, new products in the public eye; consider too award winners and food show stoppers.
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