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Get your free copy14 November 2016, 09:50 AM
- Capitalise on your customers’ cravings for comforting soups, stews and one-pot meals with these handy tips
● Create a designated soup and ready meals section
It’s not necessarily a necessity for the entire year, but it’s worth trialling a refrigerated section over the winter to maximise promotion of these seasonally popular products.
● Offer mix-and-match deals
Variety is the spice of life, so encourage shoppers to combine products for a discounted price.
● Highlight time-saving benefits
Most people choose the products for their convenience and ease – make sure this is clearly labelled.
● Group one-pot meals and soups into healthy hampers
An exclusive hamper that includes complementing health foods will promote the products’ healthy appeal.
● Make sure popular varieties are well stocked and have a strong shelf presence
Don’t fall short during the busy winter season, make sure that you identify best sellers and ensure you have plenty in stock.
Read the full feature in the latest issue of Speciality Food, which is available to download for free here.
