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Get your free copy22 March 2017, 04:08 AM
- Damian Blackburn from Dark Woods Coffee identities the key attributes coffee-selling shops should offer their customers
• The desire to engage with and learn from the roaster and pass that enthusiasm on to their customers
• Freshness is key in speciality coffee - it should be treated more as a grocery item with a short shelf life and rotated quickly
• Offer a varied choice that’s carefully curated
• Balancing the seasonally new with keeping those week-on-week customer favourites
• Engage further with customers with tastings, strong shelf information, supplier events and having well-informed staff that can comfortably chat about coffee
• Stocking coffee making equipment, like coffee grinders or brewing equipment, to add value for the customer
