Free digital copy
Get Speciality Food magazine delivered to your inbox FREE
Get your free copy31 January 2011, 17:37 PM
- A recent survey has uncovered that the 'big four' chains were not polled as the nation's favourite supermarkets
A Which? report has highlighted that British shoppers favour German shops (Lidi and Aldi) for price, but scored Waitrose as a deliverer of the ‘best shopping experience’.
Which? chief executive Peter Vicary-Smith said: “Once again, Waitrose has come out top in our rigorous supermarket survey, delivering on quality, service, range and store environment.
“People are still on the lookout for a bargain though, as Aldi and Lidl’s performance shows. Beating well-known stores Tesco, Asda, Sainsbury’s and Morrisons, they’ve proven that supermarkets don’t need to be a market leader to score well with customers.”
While uncovering which supermarket shoppers favoured, the questionnaire also focused on the difficulties found at multiple stores. The survey was commissioned to over 12,000 Which? members and the results showed the main problems with supermarket service lay with the excess packaging, long queues and hard-to-find products.
The results further showed that although ‘express tills’ are saving time, most shoppers would prefer to interact with a human being and therefore prefer to use the conventional checkouts.
