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The campaign, called Harrogate Food and Drink, highlights the food and drink found in the area, and organises the town’s food and drink festival in November.
Martin Wilks, co-ordinator of the campaign, said, “There is plenty of enthusiasm for the Harrogate Food and Drink concept across the area and we want to be sure it’s open to all.
“We hope both the festival and the Harrogate Food and Drink concept will become valuable tools which can be used to promote businesses and the Harrogate area which should be proud to have so much to offer when it comes to first-class food and drink,” he added.
Cafés, pubs and small food retailers in the region can become a member of the campaign for £65.