14 January 2009, 16:46 PM
  • Although consumers may be tightening their belts and watching their pennies, it still seems information on how an animal has been treated is still top of the agenda.

According to recent research into shopper behaviour from international food and grocery expert IGD, British shoppers are becoming increasingly engaged with standards of animal welfare when buying food, with one fifth of shoppers (20%) now saying that knowing about the standards of animal welfare has become one of their key drivers of product choice. This figure is up from 13% in 2008, according to Shopper Trends 2009, IGD’s latest research. 

When asked about concerns they have relating to food production, almost half (46%) of respondents mentioned animal living conditions compared with 38% in 2008. This research proves that consumers remain interested in buying good food and that perhaps, for the first time in years, a higher percentage of earnings is being put into shopping baskets.

Joanne Denney-Finch, chief executive, IGD comments, “As one would expect in the current economic climate, price remains a key driver for shoppers. However, the stronger focus on standards of animal welfare demonstrates that consumers continue to grow more engaged with their food. People are making well-informed decisions on their food choices and looking for value for money without compromising on their values.

“British farmers employ many world-leading practices in animal welfare, so the growing public interest provides an excellent opportunity to differentiate and gain more shopper loyalty.”

more like this
  • Farm Shop Opens To Meet Demand For Quality Grub

    06 January 2009
    The Home Farm shop, a new outlet adjacent to the Eagle & Child Pub in Bispham Green, supplies residents with top local food and is already proving popular.
  • Farm Shop Thrives As Customers Buy Local

    22 December 2008
    Family run, Ardross Farm shop in Fife is fighting off the credit crunch thanks to customer loyalty and an increase in people favouring fresh, local, home grown produce rather than fast convenience foods.
  • Beat The Crunch At Taste Of The West Trade Show

    09 December 2008
    Now more than ever retailers must offer a unique selling point to attract business and mark their difference from competitors one way to do this is by offering locally sourced, high quality British produce.