Farm Shop Invests £3m To Be Britain’s Best

14 February 2011, 21:47 PM
  • Cannon Hall Farm in Barnsley is investing a massive £3 million to expand the business, in an bid to become the nation's favourite farm shop

The new venture is tipped to open up 80 jobs and will involve the creation of a number of new family-friendly attractions. The farm shop and deli, which are currently separate, will be brought together and relocated to a larger sight over the next two years and will incorporate a new bakery and smoke house.

“It sounds ambitious, but our intention is to become the country’s best farm shop,” says Robert Nicholson, managing director. “The expansion is heavily focused on making the farm an old-fashioned family attraction, and we’d like to draw people from all over the UK eventually. We’ve been welcoming visitors here for 22 years now and this is an opportunity to put everything we’ve learned during that time into this significant new development.”

The Easter weekend will see the unveiling of a new outdoor play area to include a climbing forest and innovative tube maze as well as a petting area where children can handle small animals. Future developments include an indoor play zone offering a high ropes course, drop slides and a children’s restaurant.

At present, 90% of the food sold in the farm shop is reared or produced on the farm, and Mr Nicholson is keen to maintain this figure. “The term ‘farm shop’ is thrown around quite a bit these days, and we want to get across the idea that we are one of the real ones!” he says. Indeed, each year 750 lambs, 800 piglets and 250 beef cattle are reared on surrounding pastures.

“The new shop will sell the same high-quality food we’ve become known for, but will also bring in more regional fare and as well as some new international ingredients. Although we know there are challenges ahead, it’s a very exciting time in the history of our business,” he adds.

more like this
  • Farm Shop Champions Alternative Meat Cuts

    04 February 2011
    Hinchliffe's Farm Shop in Huddersfield is helping cash-strapped customers continue to enjoy a Sunday lunch by promoting cheaper, lesser-known cuts of meat
  • Farm Shop Dodges Fire Destruction

    10 January 2011
    Picks Organic Farm Shop in Barkby Thorpe narrowly avoided disaster after fire tore through the first floor of an adjoining living area over Christmas
  • Indies Fight Back Aganist Chains

    17 January 2011
    Farm shops are uniting against the big four by introducing a loyalty card that can be used in several independents across the country
close stay up-to-date with our free newsletter | expert intel | tailored industry news | new-to-know trend analysis | sign up | speciality food daily briefing