Gloucester Services Hosts World’s First Motorway Fishmonger

The new site also features a farm shop selling locally-grown rare breed apples, local cheeses, craft beer and baked goods, plus a cheese and deli counter, patisserie and butchery.

The fishmonger is run by Francis Phillips, a fishmonger with 26 years experience, and stocks only sustainably caught fish from small scale British fishing boats landed in Newlyn.

Sarah Dunning, chief executive officer said, “We chose to build another Motorway Service Area because we have a particular niche in the market and we believe strongly in our alternative approach. Proper food matters, and that’s why we serve it, where you least expect it, on the motorway.”

“Local food and local producers are at the heart of our offering, alongside quality local staff, it’s what makes our business special, it sets us apart. Bringing the concept of local food to the motorway is wonderfully democratic. Suppliers are given a shop window and accessible markets, motorists enjoy great local food, and we’re preserving regional foods and identity. It’s a game where everyone wins.

“Good quality locally produced food shouldn’t be the sole preserve of high end shops, it should be affordable and available to everyone. That’s why we serve it on the motorway.”

“Gloucestershire and its surrounding counties have an abundant and impressive producer and agricultural community. It’s the exceptional local producers that are the bedrock of our business.”