- New research commissioned by the Soil Association Certification has revealed growth in the organic sector has doubled in the 53 weeks to 13 August 2016, up 5.6%
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Clare McDermott, business development director at Soil Association Certification said, “The organic market is in the fourth consecutive year of growth against continuing decline in non-organic food sales. There are clear opportunities across a variety of sectors, with growth driven by fresh produce and grocery, but also home baking and store cupboard essentials.
“83% of households have bought organic in the last year. It is obvious that organic has a huge part to play in the future retail landscape and more people than ever are aware of organic and seeking out organic purchases.”
The new research from marketing consultancy service The Crow Flies was revealed at the annual Organic September trade briefing, with market data from Nielsen shared showing that the organic market is set to break the £2 billion mark this year and continue to outperform non-organic sales.
Presenting the research, David Preston from The Crow Flies said, “People want organic to be the everyday way of doing things – they want it normalised – but there are challenges. If we can understand the range of segments and motivations of organic consumers we will be able to grow the organic market and consistently communicate the rich tapestry of what organic is. But this has to be supported throughout the industry.”
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