21 August 2012, 11:00 AM
  • Pipers Crisps appear to be an ideal fit for the benugo ethos. benugo aims to sell hand-made, authentic and natural products which should be uncomplicated, real and full of flavour. benugo wants to inspire their customers to experience new tastes or reacquaint themselves with old favourites.
Pipers Crisps Selling Strongly Through Benugo

Since being founded by brothers Ben and Hugo Warner in 1998, benugo now delivers its concept in a number of ways; through restaurants in London and Oxford; through corporate in-house shops; through museums and castles across the UK; as well as through high street café/delis in London.

Fiona Ryan, marketing manager at benugo, is delighted with the success of the crisps, “We love Pipers Crisps at benugo! We believe in natural food and Pipers Crisps are just that. The new packaging suits their quality brand and we’re proud to be selling them in our shops,” she says.

The Pipers’ packaging now highlights not only the product itself, but also emphasises the company behind the brand - the people, the expertise and the great service that comes as part of the Pipers’ brand promise.  The Pipers Crisp Co. name boldly takes centre-stage on the new pack design and the updated logo incorporates the important message ‘Made By Farmers’.  Surprisingly, many crisp brands don’t make their own crisps; Pipers always has, demonstrating their passionate for taste, product quality, freshness and shelf life.

Pipers Crisps offers discerning, independent retailers a real point of difference and a chance to generate high earnings from greater sales values and margins.  To protect this USP, Pipers has pledged not sell to major supermarkets.