25 October 2007, 19:55 PM

  • According to new figures, Hallowe'en is now the most lucrative trading period after Christmas and Easter.

In the US, Hallowe’en has always been a big event, however, it has taken much longer for this trend to surface over here. Now, research from information provider, Planet Retail, has shown that Britons now spend £120 million celebrating 31st October. A figure that has grown from £12 million since 2001.

Hallowe’en is now generating more spending than Bonfire Night and Valentine’s Day. Asda has sold 80,000 more pumpkins so far this year compared to last, a 172% increase, The Guardian reported, meaning that independent retailers should really be getting in on the act.