06 February 2018, 06:22 AM
  • Ahead of St David’s Day on 1st March, food retailers across the UK are being encouraged to capitalise on the growing interest in Welsh food and drink
Retailers encouraged to celebrate St David’s Day

To promote their St David’s Day campaign, the Welsh Government’s Food and Drink Wales have developed a toolkit to help retailers promote Welsh food and drink ahead of the celebrations.

The toolkit has helpful advice and tips on how retailers can get involved, while at the same time increase footfall and boost sales. Also included are tips on marketing materials, facts and recipes.

Recent research shows over half of UK consumers (outside of Wales) believe Wales is known for producing good quality produce and almost a third want more of it available in their shops. Furthermore, nearly one in five consumers said they would choose Welsh butter, cheese and water over others, and believe its produce is more ‘natural’ compared to the rest of the UK.

Andy Richardson, chair of the Food & Drink Wales industry board said, “Nestled conveniently between Valentine’s Day and Easter, St David’s Day presents an ideal marketing opportunity for any food and drink business and is fast establishing itself as a date in the calendar. Research shows that consumers value what’s good, new and exciting about Welsh produce and I’d encourage retailers to take a look at the toolkit and see what it could do for their business.”

The toolkit is part of a wider St David’s Day campaign, which celebrates the best of the nation’s food and drink. Top Welsh food and drink producers will be showcasing their products at some of London’s most prestigious retail stores and at events from late February until beginning of March.

The ‘This is a Celebration. This is Wales’ toolkit is available for download via the Food and Drink Wales website