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Get your free copy01 December 2015, 10:48 AM
- The renowned London retailer is being transformed into a slice of Japan for eight weeks, beginning January 2016, to offer its customers authentic Japanese products and experiences
The food hall will host a number of food experts including Hidetoshi Nakata, Japanese footballer and sake expert, and Chef Murata, one of the world’s most successful Michelin-starred chefs.
Nathan Herrmann, food and restaurants director of Selfridges said, “We decided to focus on Japan in 2016 as it has very strong artisanal traditions, and its incredible attention to detail makes for an interesting product and restaurant offer.
“There is also a limited awareness of the breadth of food traditions outside of sushi in London, plus an increased energy post-Fukishima including a renewed energy in regionalism. Also, the upcoming Olympics means there’ll be an increased interest in Japanese food and culture in the UK.
“With regards to trends, I recommend keeping an eye out for mash ups, for example Japanese/Scottish whiskey or Japanese/French patisserie. Be sure to stock some Japanese alcohol – there’s an incredible breadth in Japanese whiskey and beers, and ongoing potential in sake and sochu.”
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