30 July 2010, 18:13 PM
  • Independent retailers across the country have been invited to join a free 'Good Food Finder', set up to make it easier for consumers to find quality local food

The scheme, launched last week by Lurpak, already includes details about hundreds of delis, farm shops, butchers shops and bakeries. Customers can also put forward their favourite local retailers.

The food finder works in a similar way to virtual farmers market BigBarn.co.uk; users enter their postcode or address and a comprehensive list of all the independent retailers in their area comes up. Profiles include contact details and opening hours, as well as links to social networking sites such as Twitter and Facebook.

“We want to share our love for good food and encourage the sense of adventure and achievement generated through sourcing and cooking with local ingredients to create tasty dishes from scratch,” says Charlotte Buswell, brand manager for Lurpak.

“We’re supporting and encouraging speciality food stockists to list themselves on our Good Food Finder to make it easier for budding cooks to source their speciality ingredients,” she adds.

To submit your business, go to http://www.lurpak.co.uk/goodfoodfinder