Winners of Ten Acre’s Display Competition Announced

Independent retailers were challenged to create an eye-catching and unique display of Ten Acre’s crisps, in keeping with the brand’s quirky style.

The entries were judged by Clare Downes, owner of Monkhouse Food & Drink and Holly Shackleton, deputy editor of Speciality Food Magazine.

First prize (£5,000) was won by Snape Maltings Food Hall in Suffolk. Alesha Gooderham, owner of Snape Maltings said, “Ten Acre gave us a lot to work with: the colour scheme, catchy names for each flavour and the story to go with every pack. We all looked at their website for ideas and inspiration. With this one we could really let our imaginations run riot.

“The winning display began outside with signage to the Ten Acre village which led them down the road to the crisps. We used elements such as the cloud logo, which we had not anticipated being a weight challenge for our ceiling! We aim for the products at Snape to create stories through the shop displays, and with Ten Acre, we had their personality to work with too.

“When a brand supports you, it really adds to the motivation. Ten Acre supply us with product information, crisps for the team to taste, and tasting events. This helps us all with sales, both in the food hall and café areas. A good relationship with your supplier is vital and we have this with Ten Acre.”

Second prize (£2,500) was awarded to the Heswall site of Honest to Goodness, a vegan-only shop which created a window display of Ten Acre crisps.

Paul Dolan, owner of Honest to Goodness said, “Vegan crisps are not something we had been able to sell before Ten Acre’s crisps were launched. We were very excited about this new brand, which is clearly passionate about meeting dietary requirements.

“We are now looking forward to the popcorn. It made sense to create an eye-catching display as we have a large shop window. I see this completely as advertising space and we wanted to promote the launch of this new range to our vegan customers.”