- The Ecuadorian government unveiled e-Ecuador, a business-to-business online platform, at Food Matters Live 2018 in London this week
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International buyers are invited to register on the online marketplace to access more than 1,000 Ecuadorian suppliers of products and fresh produce.
While the tool has been operational worldwide for a couple of months, Food Matters Live provided the platform for the official European launch. Food Matters Live at London’s ExCel Centre was the chosen venue for the launch due to it being synonymous with innovation and trends in the food industry.
Juan Carlos Yepez of ProEcuador said, “Ecuador is the only country that has created its own online platform in Latin America.
“ProEcuador created e-Ecuador to address the need for faster and more transparent digital ways to meet the needs of buyers and accelerate trade. It’s a response to the trend of doing trade online and going digital. We will keep doing physical trade shows and trade missions while also now giving our suppliers the chance to use this platform.”