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Get your free copy07 March 2022, 07:18 AM
- Speciality Food is inviting fine food producers to sign up to this year's edition of the innovative retail initiative
The Great Stock Giveaway, organised by the team behind Speciality Food, is back to connect producers with independent retailers across the UK by putting the best new products in the sector right into the hands of buyers.
To find out more and register as a producer, click here.
At the end of the campaign, five lucky retailers will win a pallet of stock full of exciting new products from multiple producers, offering the opportunity to try new lines and gauge interest from consumers at zero cost. If you’re a retailer, keep an eye on our website and Instagram, Twitter and LinkedIn profiles to be alerted to updates relevant to your business.
Dezi Dalton of Rye Deli in Rye, East Sussex - one of the winners of last year’s giveaway - loved the broad range of products received: “The dozens of parcels that arrived were full of unusual, top-quality products from ambient to chilled to frozen.”
“It has given us an invaluable opportunity to try products that we perhaps wouldn’t have considered, such as new vegan offerings, chilled drinks, sauces and confectionery.” The new stock has not only refreshed the deli’s shelves, but it has also helped Dezi identify new food and drink that customers are interested in, with some of the new products “flying off the shelves”.
She continued, “We are now more informed of more things that our customers will buy, and going forward we will continue to stock them! Winning this competition gave us a great relaunch opportunity following the recent restrictions.”
