Mintel reveals consumer trends for the next decade

Market intelligence agency Mintel has unveiled its Consumer Trends 2030 report, which contains seven core drivers that are set to shape global markets over the next 10 years. Within each are predictions as to how that market will develop in 2020, within the next five years and the next decade. Highlights for the food and drink industry include:

Wellbeing
In 2025 expect to see “red meat consumption move from mainstream to luxury to taboo.”

Surroundings
In 2030 it’s forecast that we will see “more publically owned, shared and pop-up commerce, recreation spaces fostering local, micro-business and shared gardening and agricultural space.”

Technology
“Fully unmanned retail operations limited to discount and convenience stores and more consumers demand human interaction when shopping” is what is expected by 2025.

Rights
“‘Cancel culture’ or ‘call out culture’, is on the rise. Upset about the lack of data privacy and security, government accountability, and trust in brands, consumers are lashing out. No company, brand, or person is safe in today’s social-media-driven world. However, consumers want companies and brands to stand for something. Expect to see a rise in consumer backlash over the next 10 years as consumers continue to find their voice in the digital era. We will also see pushback against the backlash emerge by 2030, as consumers tire of the seemingly endless cycle of reactive discourse.”

Identity
Next anticipate seeing “People find ways to disconnect from social media, encouraged by tech companies offering solutions that allow for more mindful usage.”

Value
“Brands prioritise people and the planet over profitability” and “Purposefulness and ethical business philosophy rise to the top” are set to be part of this global driver in 2025.

Experiences
In 2020 expect to see “A renewed focus on older traditions and celebrations that are centred around heritage and nostalgia, as they bring communities together.”