New campaign to promote Spanish food launches

The Ministry of Agriculture, Fisheries and Food of Spain is launching a new campaign to promote Spanish food under the hashtags #Explore, #Taste, #Enjoy and #Share.

With the slogan of ‘know more to know better’, this new campaign emphasizes the position of the agro-alimentary and fishing sector through the promotion of the Spanish brand by valuing the work of the farmers, ranchers and fishmongers as essential creators of Spanish food.

Explore, Taste, Enjoy and Share are experiences that have been chosen for the campaign because they identify Spanish food and its cultural gastronomy. Spain enjoys a great mixture of unique tastes and savours, as well as singular products, which contribute to the food industry in its country.

It is a popular destination for British tourists, who are attracted by the gastronomy, and the food that promotes this campaign has a high presence in the British market to satisfy increasing demand. The variety of tastes, the diversity of its territory and the linkages of tourism and gastronomy in Spain based on the food origins are values recognized by British consumers.