12 May 2020, 09:49 AM
  • The Agri Food Comms Cast has been set up by specialist agri-food PR and marketing agency, Pinstone
Podcast launches to discuss industry marketing challenges during COVID-19

In response to the challenges many in the industry are facing today, Pinstone has launched its own podcast aimed at those in marketing, PR and communications roles in the agriculture, supply chain and food sectors. Available on Spotify, Radio Public, Pocket Casts and Breaker’s podcast platforms, each podcast delivers a ‘story behind the story’ on industry topics that are extremely relevant today. Released every fortnight, the podcast welcomes special guests, and aims to offer insight, provide support and spark collaborative opportunities.

Pinstone managing director, Catherine Linch, explained, “We’ve kicked off the series with a focus on the seasonal labour shortage faced by the fresh produce sector. This includes interviews with Jack Ward, CEO of British Growers, and Ali Capper, chair of the NFU National Horticulture Board talking about the Pick for Britain campaign. This is paired with the plight of the speciality cheese sector as highlighted by Robin Skailes, director of Cropwell Bishop Creamery, and Tracey Colley, director of the Academy of Cheese, who talks about the development of the first-ever online British Cheese Weekender.

“The team had noticed that many of our clients have been adapting their communications strategies in light of COVID-19, and we have been producing a number of podcasts, webinars and digital offerings as a result. It seemed like the perfect opportunity to put our in-house skills to good use and throw the spotlight on the issues that are impacting other marketing professionals.

“I believe that there’s an audience of marketing professionals who are keen to hear how their peers are overcoming complex communication challenges, messaging to different audiences and using different channels to extend their outreach.”

During lockdown, Pinstone will donate £10 to charity for every new subscriber to the Agri Food Comms Cast, with proceeds split between a local food bank and the NHS Together charity.

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