Free digital copy
Get Speciality Food magazine delivered to your inbox FREEGet your free copy
The survey, commissioned by Ingredient Communications, also finds that many people are more likely to shop in establishments that offer fruit and vegetables without plastic packaging.
In excess of a third of the food sold in the EU is packaged in plastic, and UK supermarkets create more than 800,000 tonnes of plastic packaging waste every year. A charge for plastic bags has reduced their use in the UK by over 80 per cent since its introduction in 2015.
The online survey, carried out by research specialists Surveygoo, indicates significant support for economic incentives to reduce the use of plastic food packaging. Over half of 500 consumers in the UK (52 per cent) said they were in favour of a tax on all plastic packaging of food products. In the US, support was lower but still significant, with 33 per cent of American consumers favouring such a tax.
In the UK, 41 per cent of consumers said they would be more likely to buy produce from shops that sold fruit and vegetables without plastic packaging, with only 3 per cent saying this would make them less likely to shop there. In the US, 38 per cent of consumers said they would be more likely to shop in stores selling fruit and vegetables without plastic packaging.
Richard Clarke, founder and managing director of Ingredient Communications said, “Our research makes clear that there is high demand for food manufacturers to use more plastic-free packaging, and for supermarkets to introduce plastic-free features into their stores. However, the benefits of plastic packaging for food and beverage products are often overlooked. It helps protect goods from damage, extends shelf life and creates a brand identity, which undoubtedly influences consumers’ purchasing decisions. A key challenge for both manufacturers and retailers of food products is to find alternatives to plastic packaging that maintain these benefits for the supply chain and consumers.”
Neil Cary, managing director of Surveygoo said, “Our research definitely reflects the ‘Blue Planet effect’ in the UK. Viewers were left in no doubt about the harmful and often heart-breaking impact of plastic waste, and many were inspired to make a change. In the US, while there is still significant support for a plastic tax, the figures are much lower. This probably reflects greater public opposition to taxation generally, as well as greater scepticism about government measures to protect the environment.”
In the UK, companies creating packaging waste are currently obliged to buy a ‘packaging recovery note’ (PRN), which effectively constitutes a tax. As part of its 25-year environmental plan, the UK government is reported to be considering an increase in the cost of PRNs for businesses that package their goods in unrecyclable plastic.
The UK Treasury recently revealed it had received more than 162,000 responses from the public to a consultation on how taxes could help tackle plastic waste and promote recycling. The vast majority said they would back a tax on single-use plastic items, including cups, plastic cutlery, lids and straws.
Support for action against plastic waste varies in the US, where laws are enforced state by state. California is currently the only state with a state-wide ban on plastic bags, and several other counties and cities have plastic bag bans or fees. A law in the state of Michigan, however, prohibits local governments from banning, regulating or imposing fees on the use of plastic bags or other plastic containers.
Stay connected and receive the latest news, analysis and insights from our industry's top commentators